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Endorsement campaigns offer unique opportunities to set you apart from the competition. The already established credibility (loyalty) that the talent has earned with their audience is carried over to the client’s product or service, giving the client a head start in the game.
A fitting analogy would be that instead of showing up at the party and trying to make friends, the host takes you around, introducing you to everyone and telling them how great you are.
PH has close relationships with many radio personalities, including the Top 3 – Rush, Hannity, Glenn.